New name and brand following merger of Beating Bowel Cancer and BoweI Cancer UK
Date published: 14/08/2018
After extensive consultation, their new name will be Bowel Cancer UK, with the strapline Beating Bowel Cancer Together. They believe this best enables them to continue to build on the fantastic work of the legacy charities and create a future where nobody dies of bowel cancer.
Bowel Cancer UK is determined to save lives and improve the quality of life of everyone affected by the disease. As the UK’s leading bowel cancer charity, they support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.
Their new logo incorporates the Star of Hope, the international symbol for bowel cancer. This is tremendously important because it represents hope for the future and celebrates the lives of those we have lost to bowel cancer.
Bowel Cancer UK is indebted to the many supporters who have played a vital role in helping name and shape the brand. Their new look marks a major milestone in their journey to grow their amazing and active community of supporters.
Bowel cancer remains the UK’s second biggest cancer killer, claiming over 16,000 lives every year in the UK and over 900 in Wales. Bowel Cancer UK is determined to change that.
You can play a vital part in helping us welcome the new brand by:
- Ordering a free wristband from their new look website and show your support at bowelcanceruk.org.uk;
- Watch and share their new film featuring celebrities, supporters and healthcare professionals;
- Join the celebration on social media – follow their new channels Twitter @bowelcanceruk, Facebook /bowelcanceruk and Instagram @bowelcanceruk
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